Title of article

Measuring performance at trade shows: Scale development and validation

Author/Authors

K?re Hansen، نويسنده ,

Issue Information

ماهنامه با شماره پیاپی سال 2004

Pages

13

From page

1

To page

13

Keywords

Trade show , Performance , Scale development

Journal title

Journal of Business Research

Serial Year

2004

Journal title

Journal of Business Research

Record number

154809