Title of article :
The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs
Author/Authors :
David M. Hardesty، نويسنده , , William O. Bearden، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
Face validity , Content validity , Scale development
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research