مرکز منطقه ای اطلاع رساني علوم و فناوري - Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products

Title of article :

Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products

Author/Authors :

Madhubalan Viswanathan، نويسنده , , Seymour Sudman، نويسنده , , Michael Johnson، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

108

To page :

124

Keywords :

Measurement , Response categories , Scales , Consumer perceptions , Number of response alternatives

Journal title :

Journal of Business Research

Serial Year :

2004

Journal title :

Journal of Business Research

Record number :

154821

Link To Document :