Title of article
Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing
Author/Authors
Edward F. McQuarrie، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
12
From page
142
To page
153
Keywords
Construct validity , EXTERNAL VALIDITY , Mono-operation bias , Marketing science , Design of experiments
Journal title
Journal of Business Research
Serial Year
2004
Journal title
Journal of Business Research
Record number
154823
Link To Document