مرکز منطقه ای اطلاع رساني علوم و فناوري - Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing

Title of article :

Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing

Author/Authors :

Edward F. McQuarrie، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

142

To page :

153

Keywords :

Construct validity , EXTERNAL VALIDITY , Mono-operation bias , Marketing science , Design of experiments

Journal title :

Journal of Business Research

Serial Year :

2004

Journal title :

Journal of Business Research

Record number :

154823

Link To Document :