• Title of article

    Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

  • Author/Authors

    Guan H. Lim، نويسنده , , Khai S. Lee، نويسنده , , Soo J. Tan، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2001
  • Pages
    23
  • From page
    405
  • To page
    427
  • Journal title
    Journal of Business Venturing
  • Serial Year
    2001
  • Journal title
    Journal of Business Venturing
  • Record number

    155002

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=155002