مرکز منطقه ای اطلاع رساني علوم و فناوري - Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

Title of article :

Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence

Author/Authors :

Guan H. Lim، نويسنده , , Khai S. Lee، نويسنده , , Soo J. Tan، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2001

Pages :

From page :

405

To page :

427

Journal title :

Journal of Business Venturing

Serial Year :

2001

Journal title :

Journal of Business Venturing

Record number :

155002

Link To Document :