مرکز منطقه ای اطلاع رساني علوم و فناوري - Out of the frying pan…?: Why small business managers introduce high-risk products

Title of article :

Out of the frying pan…?: Why small business managers introduce high-risk products

Author/Authors :

Mark Simon، نويسنده , , Susan M. Houghton، نويسنده , , Sonia Savelli، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2003

Pages :

From page :

419

To page :

440

Keywords :

risk , Prospect theory , new products

Journal title :

Journal of Business Venturing

Serial Year :

2003

Journal title :

Journal of Business Venturing

Record number :

155060

Link To Document :