مرکز منطقه ای اطلاع رساني علوم و فناوري - The role of internal reference prices in consumers’ willingness to pay judgments: Thaler’s Beer Pricing Task revisited

Title of article :

The role of internal reference prices in consumers’ willingness to pay judgments: Thaler’s Beer Pricing Task revisited

Author/Authors :

Rob Ranyard، نويسنده , , John P. Charlton، نويسنده , , Janis Williamson، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

265

To page :

283

Keywords :

decision making , evaluation , price , Consumer psychology , judgment

Journal title :

Acta Psychologica

Serial Year :

2001

Journal title :

Acta Psychologica

Record number :

158516

Link To Document :