Title of article :
Loyalty programs and their impact on repeat-purchase loyalty patterns
Author/Authors :
Byron Sharp، نويسنده , , Anne Sharp، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Keywords :
Loyalty program , Repeat-purchase behaviour
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
