Title of article :
The impact of congruity between brand name and country of production on consumersʹ product quality judgments
Author/Authors :
Gerald H?ubl، نويسنده , , Terry Elrod، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1999
Pages :
17
From page :
199
To page :
215
Keywords :
Logit models , Elasticity , segmentation , heterogeneity , Purchase event feedback
Journal title :
International Journal of Research in Marketing
Serial Year :
1999
Journal title :
International Journal of Research in Marketing
Record number :
159269
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159269
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