Title of article :
The effect of consumer price consciousness on private label purchase
Author/Authors :
Indrajit Sinha، نويسنده , , Rajeev Batra، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1999
Keywords :
marketing channels , Distributor–supplier relationships , Interfirm joint action
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
