• Title of article

    The effect of consumer price consciousness on private label purchase

  • Author/Authors

    Indrajit Sinha، نويسنده , , Rajeev Batra، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1999
  • Pages
    15
  • From page
    237
  • To page
    251
  • Keywords
    marketing channels , Distributor–supplier relationships , Interfirm joint action
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1999
  • Journal title
    International Journal of Research in Marketing
  • Record number

    159271

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159271