Title of article :
Dynamic co-marketing alliances: When and why do they succeed or fail?
Author/Authors :
R. Venkatesh، نويسنده , , Vijay Mahajan، نويسنده , , Eitan Muller، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Pages :
29
From page :
3
To page :
31
Keywords :
classification , Consumer choices , NEURAL NETWORKS , Posterior probabilities
Journal title :
International Journal of Research in Marketing
Serial Year :
2000
Journal title :
International Journal of Research in Marketing
Record number :
159276
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=159276
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