Title of article :
Introduction to the Special Issue on Marketing Modeling on the Threshold of the 21st Century
Author/Authors :
Jan-Benedict E. M. Steenkamp، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Keywords :
Brand value , Choice models , E-commerce , Internet marketing , Price sensitivity , Grocery products
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
