مرکز منطقه ای اطلاع رساني علوم و فناوري - Building models for marketing decisions:: Past, present and future

Title of article :

Building models for marketing decisions:: Past, present and future

Author/Authors :

Peter S. H. Leeflang، نويسنده , , Dick R. Wittink، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2000

Pages :

From page :

105

To page :

126

Journal title :

International Journal of Research in Marketing

Serial Year :

2000

Journal title :

International Journal of Research in Marketing

Record number :

159279

Link To Document :