Title of article :
Broadening the perspective on marketing decision models
Author/Authors :
Gerrit H. van Bruggen، نويسنده , , Berend Wierenga، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Keywords :
Marketing mix , Brand performance measures , Logits , decision support , Dirichlet , Empirical generalisations , sales , Marketing insights
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
