Title of article :
Improving the external validity of marketing models:: A plea for more qualitative input
Author/Authors :
Gilles Laurent، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Keywords :
Level decisions , Budget allocation , Spreadsheet optimization , Optimality conditions , Online heuristics
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
