Commentary on Peter Leeflang and Dick Wittinkʹs “Building models for marketing decisions: Past, present and future”

Hubert Gatignon، نويسنده ,

ماهنامه با شماره پیاپی سال 2000

5

209

213

Mixture models , Hierarchical Bayes models , Soft data , Integrated marketing models , Transaction databases

International Journal of Research in Marketing

2000

International Journal of Research in Marketing

159290