Title of article

Marketing modeling for e-business

Author/Authors

Vijay Mahajan، نويسنده , , R. Venkatesh، نويسنده ,

Issue Information

ماهنامه با شماره پیاپی سال 2000

Pages

11

From page

215

To page

225

Keywords

International marketing , Strategic marketing , Marketing models

Journal title

International Journal of Research in Marketing

Serial Year

2000

Journal title

International Journal of Research in Marketing

Record number

159291