Title of article
Audience characteristics and the price of advertising in a circulation industry: evidence from US magazines
Author/Authors
Craig A. Depken II، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
18
From page
179
To page
196
Keywords
Simultaneous equations , Readership , advertising , Magazines
Journal title
Information Economics and Policy
Serial Year
2004
Journal title
Information Economics and Policy
Record number
175349
Link To Document