Title of article :
Audience characteristics and the price of advertising in a circulation industry: evidence from US magazines
Author/Authors :
Craig A. Depken II، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
18
From page :
179
To page :
196
Keywords :
Simultaneous equations , Readership , advertising , Magazines
Journal title :
Information Economics and Policy
Serial Year :
2004
Journal title :
Information Economics and Policy
Record number :
175349
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=175349
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