مرکز منطقه ای اطلاع رساني علوم و فناوري - Advertising, search costs, and social welfare

Title of article :

Advertising, search costs, and social welfare

Author/Authors :

Andrew Stivers، نويسنده , , Victor J. Tremblay، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

317

To page :

333

Keywords :

Informative advertising , Persuasive advertising , Social welfare , Search costs

Journal title :

Information Economics and Policy

Serial Year :

2005

Journal title :

Information Economics and Policy

Record number :

175390

Link To Document :