مرکز منطقه ای اطلاع رساني علوم و فناوري - The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market

Title of article :

The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market

Author/Authors :

Anita Elberse، نويسنده , , Bharat Anand، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

319

To page :

343

Keywords :

advertising , effectiveness , Movies , Stock market simulations

Journal title :

Information Economics and Policy

Serial Year :

2007

Journal title :

Information Economics and Policy

Record number :

175446

Link To Document :