• Title of article

    Why build a customer relationship management capability?

  • Author/Authors

    Tim Coltman، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    20
  • From page
    301
  • To page
    320
  • Keywords
    customer relationship management , Technology investment , Performance
  • Journal title
    Journal of Strategic Information Systems
  • Serial Year
    2007
  • Journal title
    Journal of Strategic Information Systems
  • Record number

    178019

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=178019