Title of article :
Forecasting market share using predicted values of competitive behavior: further empirical results
Author/Authors :
Daniel Klapper، نويسنده , , Helmut Herwartz، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2000
Keywords :
Forecasting competitors’actions , Market Share Models , Naive models , Market level forecasting , Brand level forecasting , Forecasting accuracy
Journal title :
International Journal of Forecasting
Journal title :
International Journal of Forecasting
