مرکز منطقه ای اطلاع رساني علوم و فناوري - An empirical examination of advertising as a signal of product quality

Title of article :

An empirical examination of advertising as a signal of product quality

Author/Authors :

Louis Thomas، نويسنده , , Scott Shane، نويسنده , , Keith Weigelt، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

415

To page :

430

Keywords :

advertising , Signalling , Automobiles

Journal title :

Journal of Economic Behavior and Organization

Serial Year :

1998

Journal title :

Journal of Economic Behavior and Organization

Record number :

179680

Link To Document :