Investigating the Effects of Reward on the Conflict and Cooperation in the Sale and Marketing Department from Managers’ Perspective (Case Study : Isfahan city Food Industries)

The sale and marketing unit is of the most important departments in every organization. In comparison to the internal factors, the effective communications in sale and marketing has a crucial role in promoting organizational performance. Therefore the present study was aimed to answer this question that can the employees promote their organization through sale and marketing efforts. Also this study seeks to answer this question that whether adoption of the common rewards facilitate the employees’ cooperation and decrease the conflicts between sale and marketing efforts. The statistical population of this study includes managers of Isfahan food industry. The statistical population include180 managers (CEO, finance, sale and production) of the Isfahan food industry. Since the population is limited no sampling is necessary. Thus the whole population is studied. The data collection tool is a researcher-made questionnaire containing 62 items, of which the validity has been confirmed using the comments from advisors, professionals and experts; and the reliability, determined through Cronbachʹs alpha coefficient of 73%) The questionnaire includes personal data and main, specialized items for examining the research hypotheses. The collected data were analyzed using SPSS and AMOS software programs through statistical tests at descriptive (frequency, percentage, accumulated percentage, average and standard deviation)and inferential(t-test,regression modeling,variance analysis,non-parametric Kolmogorov and Smirnov test, and Freedman non-parametric test) levels.Dependingon results regardless of third approach (conflicts in sale/marketing have negative effect on cooperation in sale and marketing) other approaches have been verified. Thus gratuity had a great influence on conflict