مرکز منطقه ای اطلاع رساني علوم و فناوري - Executing effective road safety advertising: are big production budgets necessary?

Title of article :

Executing effective road safety advertising: are big production budgets necessary?

Author/Authors :

Robert J. Donovan، نويسنده , , Geoffrey Jalleh، نويسنده , , Nadine Henley، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

243

To page :

252

Keywords :

Road safety , Advertising , Production costs

Journal title :

Accident Analysis and Prevention

Serial Year :

1999

Journal title :

Accident Analysis and Prevention

Record number :

181665

Link To Document :