Organizing for innovation in a product development project: Combining innovative and result oriented ways of working – A case study

This case study investigates how leadership and management support creativity and innovation in the operative work of a product development project team. The aim of the study was to investigate factors that support the generation of new and innovative ideas as well as the efficient evaluation and implementation of ideas into a product. The aim was also to enhance the understanding of innovation when a project is characterized by pressure in terms of tight schedules, the need for progress, and a shortage of competencies. The investigated project provides an example of how innovation in a PD project benefits from pressure. The result shows how the following support a project team’s performance and enhance innovation: a clear vision – accompanied by freedom in the realization of that vision, transparency in the product architecture, enhanced communication and problem ownership. The results show also the interplay between leadership skills, individual characteristics (such as competence, attitude and motivation) and project characteristics (such as sense of urgency and a unique product).