مرکز منطقه ای اطلاع رساني علوم و فناوري - How Do Adolescents Process Advertisements? The Influence of Ad Characteristics, Processing Objective, and Gender

Title of article :

How Do Adolescents Process Advertisements? The Influence of Ad Characteristics, Processing Objective, and Gender

Author/Authors :

Kellah M. Edens، نويسنده , , Christine B. McCormick، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

450

To page :

463

Journal title :

Contemporary Educational Psychology

Serial Year :

2000

Journal title :

Contemporary Educational Psychology

Record number :

184789

Link To Document :