مرکز منطقه ای اطلاع رساني علوم و فناوري - Organizational, strategic and technical barriers to successful implementation of database marketing

Title of article :

Organizational, strategic and technical barriers to successful implementation of database marketing

Author/Authors :

K. Fletcher، نويسنده , , James G. Wright، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1955

Pages :

From page :

115

To page :

126

Journal title :

International Journal of Information Management

Serial Year :

1955

Journal title :

International Journal of Information Management

Record number :

186168

Link To Document :