Title of article
An Assessment of the Relationship Between Marketing, Information and Strategy Formulation in the UK Retail Banking Sector
Author/Authors
Judith Broady-Preston، نويسنده , , Tim E. Hayward، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
9
From page
277
To page
285
Keywords
Information Management , Commerce , Marketing , strategic planning , Value engineering , data acquisition , Retail banking sectors , Decision theory , Business excellence models
Journal title
International Journal of Information Management
Serial Year
1998
Journal title
International Journal of Information Management
Record number
186321
Link To Document