Title of article :
Simple database marketing tools in customer analysis and retention
Author/Authors :
Yu-Hui Tao، نويسنده , , Chu-Chen Rosa Yeh، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Pages :
11
From page :
291
To page :
301
Keywords :
Credit-card companies , Database marketing , Marketing tools , Customer analysis
Journal title :
International Journal of Information Management
Serial Year :
2003
Journal title :
International Journal of Information Management
Record number :
186503
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=186503
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