مرکز منطقه ای اطلاع رساني علوم و فناوري - Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore

Title of article :

Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore

Author/Authors :

Thompson S.H. Teo، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

203

To page :

213

Keywords :

Singapore , online marketing , Business-to-consumer , Websites

Journal title :

International Journal of Information Management

Serial Year :

2005

Journal title :

International Journal of Information Management

Record number :

186594

Link To Document :