Title of article :
Structural equation model for effective CRM of digital content industry
Author/Authors :
Yong Gyu Joo، نويسنده , , So Young Sohn، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2008
Keywords :
Customer satisfaction index , Structural equation model , CRM , Digital contents
Journal title :
Expert Systems with Applications
Journal title :
Expert Systems with Applications