Title of article
Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer
Author/Authors
Chu Chai Henry Chan، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2008
Pages
9
From page
2754
To page
2762
Keywords
Customer segmentation , Campaign management , Customer lifetime value , Generic algorithm
Journal title
Expert Systems with Applications
Serial Year
2008
Journal title
Expert Systems with Applications
Record number
187090
Link To Document