Title of article :
Mining marketing maps for business alliances
Author/Authors :
Shu-hsien Liao، نويسنده , , Wen-Jung Chang، نويسنده , , Chai-Chen Lee، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2008
Keywords :
Business alliance , Marketing maps , Database marketing , Data mining , Association rules , Knowledge extraction
Journal title :
Expert Systems with Applications
Journal title :
Expert Systems with Applications
