Title of article
European marketing: Readings and cases : Edited by CHRIS HALLIBURTON and REINHARD Hünerberg Addison-Wesley, 1993; 490 pp; Softback ISBN 0 201 63189X
Author/Authors
Brendan McMahon، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
1
From page
129
To page
129
Journal title
European Management Journal
Serial Year
1995
Journal title
European Management Journal
Record number
187345
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