• Title of article

    From mass production to mass customization: The case of the National Industrial Bicycle Company of Japan

  • Author/Authors

    Suresh Kotha، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1996
  • Pages
    9
  • From page
    442
  • To page
    450
  • Journal title
    European Management Journal
  • Serial Year
    1996
  • Journal title
    European Management Journal
  • Record number

    187435