مرکز منطقه ای اطلاع رساني علوم و فناوري - Who is the Chinese consumer? Segmentation in the Peopleʹs Republic of China

Title of article :

Who is the Chinese consumer? Segmentation in the Peopleʹs Republic of China

Author/Authors :

Bernd Schmitt، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

191

To page :

194

Journal title :

European Management Journal

Serial Year :

1997

Journal title :

European Management Journal

Record number :

187496

Link To Document :