مرکز منطقه ای اطلاع رساني علوم و فناوري - Is the internet changing the dominant logic of marketing?

Title of article :

Is the internet changing the dominant logic of marketing?

Author/Authors :

Malin Br?nnback، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

698

To page :

707

Journal title :

European Management Journal

Serial Year :

1997

Journal title :

European Management Journal

Record number :

187545

Link To Document :