مرکز منطقه ای اطلاع رساني علوم و فناوري - E-tribalized marketing?: the strategic implications of virtual communities of consumption

Title of article :

E-tribalized marketing?: the strategic implications of virtual communities of consumption

Author/Authors :

Robert V. Kozinets، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

252

To page :

264

Journal title :

European Management Journal

Serial Year :

1999

Journal title :

European Management Journal

Record number :

187632

Link To Document :