مرکز منطقه ای اطلاع رساني علوم و فناوري - Transnational marketing joint ventures: a viable market penetration strategy in the EU?

Title of article :

Transnational marketing joint ventures: a viable market penetration strategy in the EU?

Author/Authors :

Andrew Millington، نويسنده , , Brian Bayliss، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

635

To page :

644

Journal title :

European Management Journal

Serial Year :

1999

Journal title :

European Management Journal

Record number :

187666

Link To Document :