Title of article
Tailoring product development to strategy: case of a European technology manufacturer
Author/Authors
Christoph Loch، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
13
From page
246
To page
258
Keywords
Value-based marketing , Value brands , Shareholdervalue analysis
Journal title
European Management Journal
Serial Year
2000
Journal title
European Management Journal
Record number
187689
Link To Document