Title of article
Five styles of strategy innovation and how to use them
Author/Authors
Pierre Loewe، نويسنده , , Peter Williamson، نويسنده , , Robert Chapman Wood، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
11
From page
115
To page
125
Keywords
auctions , Price Bundling , multiple brands , InnovativePricing , Multi-dimensional Pricing , Price Customisation
Journal title
European Management Journal
Serial Year
2001
Journal title
European Management Journal
Record number
187736
Link To Document