مرکز منطقه ای اطلاع رساني علوم و فناوري - Five styles of strategy innovation and how to use them

Title of article :

Five styles of strategy innovation and how to use them

Author/Authors :

Pierre Loewe، نويسنده , , Peter Williamson، نويسنده , , Robert Chapman Wood، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

115

To page :

125

Keywords :

auctions , Price Bundling , multiple brands , InnovativePricing , Multi-dimensional Pricing , Price Customisation

Journal title :

European Management Journal

Serial Year :

2001

Journal title :

European Management Journal

Record number :

187736

Link To Document :