مرکز منطقه ای اطلاع رساني علوم و فناوري - Matching management support systems and managerial problem-solving modes:: The key to effective decision support

Title of article :

Matching management support systems and managerial problem-solving modes:: The key to effective decision support

Author/Authors :

Gerrit Van Bruggen، نويسنده , , Berend Wierenga، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

228

To page :

238

Keywords :

brands , Brand custodians , Brand equity , Brand function

Journal title :

European Management Journal

Serial Year :

2001

Journal title :

European Management Journal

Record number :

187751

Link To Document :