مرکز منطقه ای اطلاع رساني علوم و فناوري - Product Leadership: Creating and Launching Superior New Products. By Robert Cooper. Cambridge, MA: Perseus Books. 1999. ISBN 0-7382-0010-7

Title of article :

Product Leadership: Creating and Launching Superior New Products. By Robert Cooper. Cambridge, MA: Perseus Books. 1999. ISBN 0-7382-0010-7

Author/Authors :

Moira Fischbacher، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

446

To page :

447

Journal title :

European Management Journal

Serial Year :

2001

Journal title :

European Management Journal

Record number :

187776

Link To Document :