مرکز منطقه ای اطلاع رساني علوم و فناوري - Cross-functional issues in the implementation of relationship marketing through customer relationship management

Title of article :

Cross-functional issues in the implementation of relationship marketing through customer relationship management

Author/Authors :

Lynette Ryals، نويسنده , , Simon Knox، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

534

To page :

542

Keywords :

Organizational Transformation , Intrapreneuring , Corporate Entrepreneurship , Industryrule-breaking

Journal title :

European Management Journal

Serial Year :

2001

Journal title :

European Management Journal

Record number :

187784

Link To Document :