مرکز منطقه ای اطلاع رساني علوم و فناوري - Analysing the Effectiveness of European Retail Sourcing Strategies

Title of article :

Analysing the Effectiveness of European Retail Sourcing Strategies

Author/Authors :

Robert Lowson، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

543

To page :

551

Keywords :

customer relationship management , Cross-functional integration , Information Technology , relationship marketing

Journal title :

European Management Journal

Serial Year :

2001

Journal title :

European Management Journal

Record number :

187785

Link To Document :