Title of article :
Designing a Dual Marketing Program
Author/Authors :
Wim Biemans، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Pages :
8
From page :
670
To page :
677
Keywords :
Financial strategy , Corporate strategy , global competitiveness , Cost of capital
Journal title :
European Management Journal
Serial Year :
2001
Journal title :
European Management Journal
Record number :
187797
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=187797
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