Title of article

Designing a Dual Marketing Program

Author/Authors

Wim Biemans، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2001

Pages

8

From page

670

To page

677

Keywords

Financial strategy , Corporate strategy , global competitiveness , Cost of capital

Journal title

European Management Journal

Serial Year

2001

Journal title

European Management Journal

Record number

187797