Title of article
RAVE™:: Integrated Value Management for Customer, Human, Supplier and Invested Capital
Author/Authors
Rainer Strack، نويسنده , , Ulrich Villis، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
12
From page
147
To page
158
Keywords
Philip Kotler , Marketing , Karl Marx , utopianism
Journal title
European Management Journal
Serial Year
2002
Journal title
European Management Journal
Record number
187820
Link To Document