Title of article
Prior Strategy Processes as a Key to Understanding Mega-mergers:: The Novartis Case
Author/Authors
Sascha Schmidt، نويسنده , , Edwin Rühli، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
12
From page
223
To page
234
Keywords
Customer lifetime value , Customer RelationshipManagement , Strategic marketing , Customer Equity , Value-based marketing
Journal title
European Management Journal
Serial Year
2002
Journal title
European Management Journal
Record number
187827
Link To Document