مرکز منطقه ای اطلاع رساني علوم و فناوري - Measures of Marketing Success:: A Comparison Between Spain and the UK

Title of article :

Measures of Marketing Success:: A Comparison Between Spain and the UK

Author/Authors :

Joan Llonch، نويسنده , , Rossano Eusebio، نويسنده , , Tim Ambler، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

414

To page :

422

Keywords :

Managementresearch , Design science , Mode 2 , Management knowledge

Journal title :

European Management Journal

Serial Year :

2002

Journal title :

European Management Journal

Record number :

187844

Link To Document :